Music mogul Simon Cowell will soon launch a cookery show to give competition to the popular cookery game show "MasterChef".

According to mirror.co.uk, the show will feature contestants working in a high-pressure -environment to impress a panel of four -celebrity judges.

"I believe it will be a ratings winner, which will oust MasterChef," said the 52-year-old.

Cowell is also collaborating with actress Jada Pinkett-Smith on a new international TV show, which will hunt for the world's greatest DJ.